13 Easy Ways To Grow Your TikTok Account.

Top 3 Ways To Get Your TikTok Branding Right

1. A Good Profile Picture

Like any other social media platform, you need to make your profile picture friendly to entice people’s interactions.

You can even use a captivating video as a profile image, this will appeal to many people on TikTok. 

Also, you can use tools like Canva, Stencil, or any DIY tool to create nice-looking images for your profile.

2. A Good Profile Bio

To grow your TikTok followers, you need a good “bio” on your profile. Don’t copy and paste what you have on Instagram to TikTok, instead craft something new and captivating! It can be funny or related.

So how do I grow my TikTok account and make the money I want?  Well…. 

Avoid stiff, boring, and too-hard descriptions in your TikTok “bio”, some of the best “bios” on TikTok have a call to action(C-T-A) like “get in touch” or “follow me for interesting comedy content”.

3. Link Your Profile To Other Social Media Accounts

If you’re considering how to grow your TikTok account fast, you need to link your profile to other social media accounts like Instagram, Snapchat, etc.

You can also consider using a service like “Linktree” that links your TikTok profile and other social media profiles together.

To grow your TikTok followers fast, you need to establish your brand at the beginning, this can make or break your TikTok account. Do it nicely! Once done, it will pay dividends in the future.

Step 1: Identify Your Target Audience

One of the most important steps to take when creating a TikTok content strategy to grow your followers on TikTok is to identify your target audience.

Users of TikTok comprise several demographics, locations, and niches.

Content that works very well for group “A” might not work for group “B”, so taking the time to figure out your potential audience will help grow your TikTok followers in little time.

Identifying your target audience is a trial and error game so don’t overwhelm yourself at the beginning. However, here‘re some tips to identify your target audience.

3 Ways To Identify Your TikTok Audience

1. Analyze The Competitors In Your Industry

Look at their TikTok profiles to see the kind of content they are posting, and note down the type of videos that have the highest engagement and views.

Also, study and analyze the profiles you want to be like when you grow up. This allows you to see what they are doing and in turn, formulate your strategy.

2. Study The Audience Of Your Other Social Media Platforms

Most importantly, if you want to know your target audience on TikTok, you can do so by analyzing the audience you already have on the platforms like Instagram, Snapchat, etc. while this may vary from TikTok, it will help you identify your audience and grow your followers exponentially.

3. Third, Analyze Your Current TikTok Audience

This is useful and important if you have already posted several videos on your TikTok profile. With the help of TikTok analytics, you can analyze to see the demographics and all other stuff concerning your current followers.

There are three metrics you need to look at in the TikTok analytics dashboard; overview, content, and followers.

1. Overview. This allows you to see your video views, profile views, and follower counts over the last 7 and 28 days.

2. Content. On the other hand, content gives you the chance to look at the individual performance of your videos in the last week.

3. Followers. This is very important because it allows you to fully understand your current audience and make informed decisions.

Followers allow you to better understand your audience, where they are from, their day-to-day activities with your profile, and more.  

Step 2: Set Goals

To get a  great outcome from your TikTok content strategy, you need to set clear, actionable goals with key performance indicators. It would be helpful if you set goals for your TikTok videos.

Get right with what you want to achieve with your videos and measure your growth against that objectives.

For instance, if you’re a fitness educator, you can consider incorporating tutorials into your strategy. Consider using the S.M.A.R.T framework to make your goals hundred percent oriented.

S.M.A.R.T means Specific, Measurable, Attainable, Relevant, and Timely.

Step 3: Decide On The Type Of Videos To Create

There are several video types you can create on TikTok. Consider the type of videos you will create to grow your TikTok followers.

Anyone can create videos on TikTok but taking the time to decide on the type of videos you want to create will put you up against the competition.

There are two basic types of videos to create on TikTok; TikTok videos and Non-TikTok videos.

TikTok Videos

These are videos you create using the app’s “built-in” features. This kind of video looks easy to pull off because the average TikTok session can be as little as 10 seconds. You can create up to four (4) types of video using only the TikTok app.

1. Basic videos.

This is the normal video you create showcasing you alone in the background. Or you create these videos with several people in one background. By far, these are the most popular videos everyone can create on TikTok. It can be 10 seconds, 15 seconds, or 30 seconds.

2. Stitch videos.

With stitch, you combine another video on TikTok with the one you’re creating. Stitch is useful if you already have basic or other videos on your profile.

You can allow another person to stitch your video, where they use a part of your video as their own. To allow stitches, you must have a public account. You choose who to stitch with;

Everyone. If you choose everyone and stitch is “turned on” in your profile, anyone can stitch with your videos.

Friends. Only friends can stitch you if you choose “friends” and stitch is “turned on”. Fiends on TikTok are those you follow and they follow you back. You can manage your stitch by turning it “on and off”.

3. Duets Videos.

With duets you create a video containing two videos ( side by side), it contains two videos split on one screen and plays at the same time. Duets allow you to create and post your video side by side with another creator.

You must have a public account to create duet videos. Also, you can choose between everyone and friends to duet with, once it’s “turned on or off”.

4. Live Videos.

Like the regular short-form TikTok videos, you get access to effects, filters, and camera tools that you can control when going live on TikTok.

However, you have no limits on your recording when you go LIVE on TikTok but 30 minutes is the best practice to consider.

You must be 16 years or older to go live on TikTok, if you’re 18 or older, you can receive Gifts while going LIVE.

Non-TikTok Videos

Non-TikTok videos are videos you create without using TikTok’s “built-in” tools. This refers to normal videos you upload on other platforms like YouTube, Vimeo, etc., especially longer videos.

You create such videos (with production equipment) outside the TikTok environment and then upload them afterward. No rule says TikTok is only for short-form of videos. You can even use screen sharing on TikTok.

If you’re considering how to grow your TikTok account fast, you must decide on the type of videos you’ll be using especially when you’re just starting.

You can do stitches and duets a few months later after you have created some videos on your profile. Non-TikTok videos are especially important if you want to showcase employees or behind-the-scenes videos.

Step 4: Make Videos That Stand Out

Once you have decided on the video types to create, you need to move on to the next step and create videos that stand out from the competition.

An important tip is to consider the format of your videos. TikTok recommends you create vertical videos as this performs best on the app in addition to those longer than 5 seconds. Here are tips to make your TikTok videos stand out.

Top 6 Tips To Make A StandOut TikTok Videos

1. Good lighting on your videos

High-quality lighting on your videos is KEY! if you consider how to grow your TikTok account and make money. Your videos must be safe for people to watch.

Avoid recording your videos in a dark room, this makes it difficult for the TikTok app to figure out what your video is about.

Film your videos in the daytime in a bright room. A rim light may help in brightening your videos. 

2. Use TikTok Effects

A lot of magic happens when TikTok Effects are applied to your videos strategically. TikTok has a lot of built-in tools that creators can take advantage of when creating and editing videos.

Effects can be added before or after you record a video, some features are available after while others are available before the record.

The green effects allow you to edit and add different backgrounds to your videos. You can make it look as if you’re in a city in the U.S. or feature yourself as the background.

The shake effects show human emotions like anxiety, depression, and stress of a moment.

Pro Tip: you don’t have to apply effects to your entire video, you can use multiple or different effects in your video.   

3. Texts On Videos

You can also add text layers to your videos, this gives viewers a glimpse of the entire video. Again, consider creating “introduction cards” to let the audience know what is about to be seen. Add subtitles to your videos especially if the sound is turned off. Write clear descriptions in your videos so viewers can quickly understand what you’re trying to say.

4. Voice over

To bring your story to life on the TikTok app, you need to use voice-over. This is true, especially during tutorials, whether it’s DIY, cooking recipe, or vlog you need to use voice-over.

5. Add Sounds

TikTok has an extensive library of sounds and songs to accompany videos if you desire so. Also, you can create sounds that other users can incorporate into their videos. Sound on TikTok videos is important as your visuals if you want to grow your TikTok account fast.

Pro Tip: consider using a sound that matches the vibe of your video and adjust your actions to match the beat of the sound you choose.

6. Playlist your videos

This feature on TikTok is very important, it allows you to organize and categorize your videos to help your audience watch relevant videos that interest them. It’s like YouTube playlists.

The TikTok playlist isn’t available on everyone’s profile. If the option to create a playlist in the “video tab” on your profile is not available, it means you can’t create a playlist, you have to wait until it appears.

Step 5: Schedule Your Videos

Social media changes at lightning speed, and there are a lot of tools you can use to schedule your TikTok videos in advance to save time for important tasks.

Scheduling TikTok videos are especially important if you create most of your videos outside the TikTok app.

The most common tools available for social media management include Buffer, Hootsuite, Sprout Social, etc.

Step 6: Utilize Analytics

If you consider how to grow your TikTok account, TikTok got you covered with nice analytics to study and analyze the performance of your videos.

Above all, it’s helpful that you understand what works and what doesn’t.

Understanding analytics is one of the important tools you use to grow your TikTok account as a creator. They can help you make an informed decision for your video content strategy.

If you use a third-party tool to manage your TikTok account, check the analytics for adjustments and improvements.

Top 6 Ways To Engage With Your TikTok Audience

1. Do Q&A Sessions

Question and Answers will transform your TikTok profile with little effort. Q&A improves your connection with the audience by allowing viewers to ask questions on a creator’s profile or within the comment section of a video.

2. Go live

By going live on TikTok, you build and nurture trust between you and the audience. You can use “Live Comments” to interact with your audience when you go live. “Live Comments” is only available during live streaming, use it to engage with your followers to get more followers.

3. Comments, and Likes

Also, try your best to comment back to your audience within 24 hours of uploading content on TikTok. Always try to respond to almost every comment on your profile and like other people’s videos. A comment can be as simple as a smiling emoji. or thank you emoji?

4. Use CTAs

One great way to grow your followers on TikTok is to ask! How do I grow my TikTok account with CTAs? Well, ask your audience to share your videos with friends on other social media platforms.

The audience may like watching your content but if you don’t call them to action, they will always watch and pass by.  A CTA can be as simple as asking them to follow you on the app.

5. Duets and Stitches

Duets allow you to put your video next to another user’s video. This makes it easy to complement an existing video on TikTok.

On the other hand, Stitches allows you to add your video to the end of another user’s video. Duets and Stitches help grow your TikTok followers by building connections and using other TikTok creators’ videos. 

6. Direct Messages

Most importantly, you can send direct messages to someone else on TikTok. However, “Direct Messages” is available to those aged 16 or older. If you follow someone and they follow you back, you can send Direct Messages to them.

Top 3 Ways To Network On TikTok To Grow Your Followers

1. Direct Messages

Direct Message is a powerful tool you can use to reach out to other creators for collaboration. TikTok Direct message is like Twitter Direct Messages, you can use it to contact and exchange ideas when you find like-minded people.

2. Get A Second Person In Your videos

Another way of networking on TikTok is to feature a different person in your videos. The person could be an influencer in your industry or niche or a friend in your niche who wishes to share his expertise with your audience.

3. Attend Influencer Events

You can also attend in-person events to grow your network. At events, you get to meet more intelligent people than you’re, and vice versa.

This allows you to share ideas and even negotiate business deals and startups. It could be in your locality, national, international, or even virtual. The ways are endless.

2 Best Ways To Do TikTok Trends

1. Participate in other trends

This is obvious, if you see the same video on your feed again and again then you can jump in and make your spin on that particular video.

Consider putting your stamp on the end of that trend, by doing so, you’re endorsing the trend.

2. Create Your Trends

Another way to go about trends is to create yours on TikTok, it could be a dance, audio, music, or whatever suits you.

Most importantly, if people pick up your trend and it grows viral, you would thank me later for kickstarting your trend on TikTok.

If you consider how to grow your TikTok account, closely look at TikTok trends.