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If you desire to promote your YouTube video.
No size fits all when it comes to promoting your YouTube videos.
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Table of Contents
10 Best Ways to Promote Your YouTube Video
It’s vital as a creator to promote your YouTube videos after creating them. You want your videos to reach as many viewers as possible, and there are several effective ways to do so. Here are 10 of the best ways to promote your YouTube video.
1. Use YouTube SEO
YouTube’s search algorithm is complex and constantly changes. To ensure your videos appear in the search results, optimize your channel and videos with relevant keywords. Incorporate relevant keywords in your titles, descriptions, and tags. Use engaging thumbnails and add closed captions for better visibility.
While creating high-quality, engaging content is essential, it’s equally important to optimize your videos using SEO techniques. By doing so, you can promote your YouTube video, increase your channel’s visibility in the YouTube search results, and attract more viewers to your videos.
2. Ask your viewers to share
One of the best ways to promote your YouTube video is to ask your viewers to share the content. So ask them to share your videos on their social media platforms.
Asking your viewers to share your videos on their social media accounts is a simple yet effective way to promote your YouTube videos. You can include a call-to-action at the end of your video, encouraging your viewers to like, comment, and share your content with their friends and followers.
If your content resonates with your audience, they’ll be more than happy to share it with their friends and followers. You can also create custom graphics with share buttons to make it easier for your viewers to share your videos.
3. Leverage social media
Social media is a powerful tool for promoting your YouTube videos. Share your videos on all your social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
You can also create short clips or teasers from your videos to share on social media platforms and entice your followers to watch the full video on your YouTube channel.
Ensure the posts are interesting so they can attract attention and encourage viewers to check out your content. You can also create content specific to each platform, such as a live-streaming session on YouTube or an exclusive behind-the-scenes feature on Instagram Reels.
Also, engage with your audience on social media by responding to comments and messages, and participating in relevant conversations and hashtags.
4. Run paid promotions
Paid promotions are a great way to reach a wider audience and boost your YouTube video views. You can use platforms such as Google or Facebook Ads to advertise your videos by targeting relevant keywords and audiences.
When creating your ad, use an attention-grabbing headline, engaging visuals, and persuasive copy to encourage viewers to click on the ad and watch your video.
You can also use YouTube’s TrueView In-stream Ads, which allows you to place ads before, during, or after another video. This type of ad is ideal for increasing brand awareness and views without viewers searching for your content.
Another paid promotion option is influencer marketing, which involves partnering with popular influencers in your niche who may have more followers and reach.
Influencers can help promote your videos by sharing them on their social media channels or featuring them in sponsored posts. Keep in mind that this type of promotion can be expensive; however, it can also be effective in reaching a larger loyal audience.
Finally, you can also create sponsored content to increase the visibility of your videos. Sponsored content allows brands to get their product or message on popular websites or blogs that relate to their field of interest. This is a great way to promote your videos as it helps build credibility and trust among potential viewers.
With these strategies in mind, you’ll be well-equipped to drive more traffic and views to your YouTube channel and videos!
5. Create a Playlist for Your Video
Grouping related content in playlists encourages viewers to watch more of your content which can boost view counts. By organizing videos into playlists, viewers can browse through and watch multiple videos without searching for individual videos.
You can create playlists based on topics, series, or themes. Additionally, be sure to label each playlist with relevant keywords searched by potential viewers.
Also, update your playlists regularly so they’re loaded with fresh content to keep viewers engaged and coming back for more.
6. Leverage end screens and cards
Using end screens and cards in your videos is an effective way to encourage viewers to watch your content for longer periods.
End screens are small, interactive windows that appear at the end of a video and allow viewers to quickly click on other related videos, playlists, and channels. This can help to boost views and engagement by prompting viewers to explore more of your content.
Similarly, cards are interactive overlays that appear during a video and link to other related videos, playlists, channels, and external websites. You can use cards throughout your video to promote relevant content or to direct viewers to your website or social media accounts.
Make sure to use clear and concise calls-to-action on your end screens and cards to encourage viewers to take action and watch more of your content.
7. Host giveaways
Hosting giveaways is a fun and effective way to attract new viewers to your channel and increase engagement. Giveaways are a great way to give something back to viewers and get people talking about your content and sharing it with friends.
When hosting a giveaway,
- First decide on what type of prize you would offer, such as free products or gift cards. You can also offer exclusive behind-the-scenes content or early access to upcoming videos.
- Next, create an official giveaway post on social media with clear rules and instructions on how to enter.
- Finally, promote the giveaway by sharing the link across all your channels and encourage viewers to share it with their networks for extra entries.
You can also leverage influencers or affiliates who have larger followings than you to reach more audiences interested in participating in your giveaway.
Additionally, partner with other brands or businesses in your niche who may be willing to provide prizes or help promote the giveaway for more reach.
Giveaways are an exciting way for you to drive views and engagement while rewarding loyal fans at the same time!
8. Optimize for mobile
With the rise of mobile video consumption, it’s essential to ensure your videos are optimized for mobile devices.
This is where YouTube Shorts comes in.
YouTube Shorts is the latest feature from YouTube to help creators optimize their videos for mobile devices. It lets creators create shorter and more compelling content for mobile consumers.
Shorts are short-form videos used to deliver quick messages, tell stories, or show off skills. They can be up to 60 seconds long and generally use music in the background to keep things interesting.
Creating engaging Shorts is a great way for you to grow your reach on mobile devices and keep viewers engaged!
Mobile optimizing includes ensuring your videos are in a mobile-friendly format, such as vertical or square; thumbnails and descriptions are optimized for mobile viewing. Also, ensure your videos are shareable on social media platforms.
9. Embed Your Video on Your Website or Blog
Embedding your YouTube video on your website or blog is an effective way to increase visibility and drive more traffic to your channel. When you embed a video, you provide viewers with the option to watch the video without leaving your page. This helps to keep them engaged and encourages them to return for more content.
To embed a video,
- First, copy the URL of the YouTube video you wish to embed.
- Then paste the URL in the HTML of your web page where you want it to appear.
- If you are using WordPress, there is a simple shortcode that will automatically generate an embedded version of the YouTube video on your page.
Make sure your embedded videos include links back to your channel so viewers can find out more about you and check out other videos they desire to watch.
Embedding YouTube videos on your website or blog is an excellent way to grow organic viewers and get more eyes on your content!
10. Share with your email subscribers
One of the best ways to promote your YouTube videos to a large number of people is to leverage your existing list of email subscribers. You can use email marketing to reach out to people with an interest in your content and share with them any new videos you’ve created.
You don’t need to bombard your subscribers with emails about every single video you produce, but it’s a good idea to send them occasional updates about the content you post on YouTube. This lets them know when you have something new for them to watch and encourages them to check out your channel.
When you create emails or newsletters, be sure to include links back to your YouTube videos. This gives readers the chance to click right through and watch it without searching for it on YouTube.
You can even create custom call-to-action buttons and link to the video or playlist in question—this will help drive more viewers from the email itself.
Conclusion
By utilizing these ten strategies, you can promote your YouTube video and grow your channel. From optimizing for mobile to leveraging influencer marketing and hosting giveaways, there are various ways to reach new audiences and keep viewers engaged with your content.
With dedication and persistence, you can promote your YouTube video and establish yourself as an authority in your field.
So don’t wait any longer, promote your YouTube video today and watch your views soar!