How To Start or Make A YouTube Channel? Easy Guide.

1. Business Promotion

A business on YouTube will approach growing her audience and channel differently from an influencer. As a businessman or woman:

• Do you want to raise brand awareness?
• Do you want sales? or 
• You want to keep in touch with existing customers. 

Figure these out; once done, it becomes easier for you to grow and scale your channel.

2. The Creator Economy

As the creator economy continues to boom, ask yourself before your channel is ready:

• Do you intend to become a YouTube Influencer? ( You’ll need to reveal yourself in front of a camera)
• Do you want to be a YouTube creator? ( revealing yourself is not required)
• What type of brand sponsorships will you be dealing with as an influencer? (remote or mortar and brick companies)

3. Affiliate Marketing

Affiliate marketing promotes other businesses or products for sale in exchange for commissions. For example, I hope you’ve heard of Amazon Associates. 

For your channel to be up against the competition (yes, there’s on YouTube), you need to ask yourself: 

• Are you aiming to do Affiliate Marketing with this channel?
• If so, what products will you be promoting? (physical or digital)
• What affiliate programs will you join? and
• In what niche will you choose products? (Tech or Health)

4. Supplement A Blog

This one is straightforward, you have a blog, but you want to supplement it with a YouTube channel. YouTube can be a great source of traffic to your blog besides other popular sources. In addition, successful bloggers use YouTube to expand their audience base.

• Do you also want to do that with your channel?
• Figure it out before you hit that Google header icon on your computer or mobile.

5. Monetizations

Do you want to rely only on Adsense to make money on YouTube? If not, you must be strategic and carefully choose your niche, enabling you to explore other monetization strategies.  

6. Other “Whys.”

When it comes to why we do things, no size fits all. Taking the time to figure out why you are creating a  YouTube channel will increase your success level on YouTube. Do this, and it will pay dividends in the long run.

The Expertise You Have

Your expertise is essential to consider when creating your channel. What do you know that will interest your audience? What profession or career do you currently have that would benefit your audience? 

• Are you a doctor?
• A marketer?
• An engineer? 
• A psychologist?

All these would have a significant impact on how you’ll build and grow your audience. For example, Rena Malik, a Urologist and Pelvic surgeon uses her expertise to provide value to her audience. Likewise, you can leverage your expertise to create a YouTube channel and make money.

How Demand Is The Niche?

The demand for a niche will make you succeed faster because of the “supply and demand theory.” Moreover, research to see if the industry you are interested in is highly in demand. For example, there is a huge demand for tech skills, and many YouTube channels teach this to their audience, giving them thousands of views per video.

Your Ability To Research Topics

Your research ability is another factor to consider when creating a YouTube channel. With research, you can create content on almost any topic. YouTube is like blogging; you research, outline, and create your videos. You can use tools like Ahrefs, Wordtracker, and YouTube’s search bar to find information customers are searching for or watching.

Step 1: Get a Google account. 

To create a YouTube channel, you’d need a Google account. You can log into almost all Google Products with a Gmail account, including a YouTube channel. If you don’t have a Gmail account, you’ll need to create one for free.

Your name and email address will not show on the channel. A Google account is vital and the first step if you’re considering how to create a YouTube channel and make money.

Step 2:  Create A YouTube Channel on YouTube

Log into YouTube with your Google account. As I said, you can log into all Google Products with a Google account. Give your channel a name. A captivating brand or business name will look professional. 

Step 3: Design and customize your channel 

Once logged in, you’d need to customize the channel to fit your brand.

You have three tabs to customize: 

1. Layout, 
2. Branding, and 
3. Basic Info

Use keyword-rich descriptions in the “Basic Info” section to make your channel discoverable by the YouTube community.

You’ll need to fill it neatly in the layout section, including a channel trailer.

To make a YouTube channel stand out, the design of your entire channel should follow your brand, including: 

• Using an eye-catching channel icon or Profile photo 
• Using eye-catching channel thumbnails and art
• Using a well-designed and captivating logo

Step 4: Upload your first Video

If you followed me till now, you’d already have your welcome videos ready for uploading.

To upload your videos, click the Create button at the top-right corner and follow the on-screen instructions. You can also decide to create videos with your phone using YouTube shorts. 

And boom, your channel is ready for the world to see. 

1. Get A Strategy

Content strategy may sound counterintuitive, but creating a documented road map for your YouTube videos will put you ahead of your competitors. Use these steps to create a video content strategy:

2. Video SEO

Mastering YouTube SEO will grow your channel within a few months of creating it. Here are some  SEO tips for growing a YouTube channel and earning money.

Tip 1. Research: With tools like KeywordTool.io and Ahrefs, you can research what people are searching for on YouTube within your niche. YouTube is like a search engine; people search to solve their problems.

Tip 2. Descriptive titles: Your video title is the first thing users see when they find your content. Here are some excellent tips for attention-grabbing YouTube titles:

• Front-load your keywords
• Use numbers in your title

3. Use other channels 

You can make quality videos by analyzing your niche’s high-performing YouTube channels. Moreover, you can create engaging, valuable, helpful, and fluff-zero videos from the already existing videos. The most successful videos on YouTube are 1-10 minutes long; this shows you should keep yours short and sweet. 

4. Engagements

YouTube rewards channels with engagements, likes, dislikes, and comments (try to respond to comments). You can use many ways to engage with your audience, including:

• Host live events: Live events can transform and offer value to your audience.
• Ask them to subscribe to your channel.
• Engaging with other brands or channels in your niche
• Ask for shares. Asking for shares to grow your channel. 

5. Stunning Thumbnails

To create a channel on YouTube and grow your audience, you’d need to use nice thumbnails; thumbnails improve clickthrough rates. Thumbnails are static images that act as the preview of videos(it’s like a book cover). Thumbnails matter more than titles because the first things you see on YouTube are images or visuals. Here are some tips for creating great custom thumbnails:

• Include numbers in your thumbnail descriptions
• Make the thumbnails relevant to your brand 

6. Promotion

Consider using other platforms to promote your channel and earn money on YouTube. Promoting your channel on other platforms will widen your audience, which you may miss on YouTube alone. There are several ways to cross-promote your channel.

• Share it on other social platforms. Vimeo, Facebook, TikTok, Twitter, Quora, and other social media are great places to share your content.
• Share it with your email subscribers. 

7. Partnerships

When you partner with influencers, you tap into their audience.  Find brands that align and add value to your channel. Here are some tips:

• Host joint webinars
• Do joint Q & A sessions
• Host join tutorials 
• Host joint live sessions 

Always be authentic and add value to your partner channel (give and take). For example, you can partner with makeup brands if you’re a makeup channel.

8. Be Regular

You must upload videos for several months to years to grow your channel; this takes commitment, hard work, and perseverance. You’d be uploading at least 1-2 videos weekly to grow and build a loyal audience around your channel. Besides consistency, your videos also need to be of excellent quality. You will attract more viewers with quality videos.

9. Do Verifications

There are a lot of verified channels on YouTube. Getting your channel verified by YouTube gives you authority over your competitors. If you reach 100,000+ subscribers, you can apply to get verified by YouTube. 

10. Evaluate performance

YouTube has a powerful analytics tool that you can use to see what works and what doesn’t. If you find some types of videos are doing great, it’s a sign that you should do more of them. 

1. YouTube Shorts Fun

YouTube Shorts Fund is a $100,0000,000(100M) fund to reward creators for their dedication to making creative, original Shorts that interest and delight the community. Qualifying channels can receive from $100-$10,000 each month. 

Most importantly, YouTube‘ll reach out to thousands of creators each month to tell them they qualified for a Shorts bonus from the fund. Anyone can create and watch Shorts with the YouTube app. YouTube Shorts are short-form video creation tools available globally in the app. Shorts can be from 15-60seconds.

2. Brand Deals

Brand deals are the greatest and the highest form of making money as an influencer on YouTube. YouTube Brand deals are when you partner with a business to promote their products to your viewers at a flat price. 

Charli D’ Amelio, for example, makes up to $600,00/per sponsored post on YouTube, but you can make more than that. Your earning rate depends on the number of followers, the niche, and the conversion rate you can drive.

3. YouTube Brand Connect

“YouTube brand connect” is similar to brand deals but purely from YouTube for YouTube creators and influencers. YouTube Brand Connect is a monetization service that connects creators with brands for campaign sponsorships but with requirements and eligibility.