So how much do you YouTubers make?
It depends.
This blog article is an ultimate guide to the amount of money YouTubers make. In this guide, you’ll learn the following.
- Factors affecting the earning potential on YouTube.
- Tips to know how much YouTubers make
- How much top YouTubers make
- And more
Let’s begin.
Table of Contents
Why The Amount Of Money YouTubers Make Varies?
The amount of money that YouTubers make varies due to several factors. These factors include the number of views on a video, type of content, target audience, number of subscribers, engagement level on the channel, and advertiser’s demand for the content.
Number of Views.
One of the primary factors that affect the earning potential of a YouTuber is the number of views they receive on their videos. Even though there is no fixed rate for the number of views, the more views a video gets, the more money the YouTuber will make. More views translate to higher revenue from ads.
Audience.
The target audience also plays an important role in determining your earning potential. The more valuable the audience, the higher the earning potential. For example, if your content targets a general audience, you may generate lower earnings due to lower advertiser demand.
Subscribers.
The number of subscribers is also a crucial factor as it determines the overall reach of a channel. Channels with a higher number of subscribers tend to have a higher earning potential. However, the revenue per subscriber decreases as the number of subscribers increases since the content may not be relevant to all subscribers.
Niche.
Another vital factor that affects the earning potential of a YouTuber is the niche they choose. Some niches tend to have a higher advertiser demand, which translates to higher earnings. For instance, niches such as beauty, fashion, and gaming tend to generate higher ad revenue due to their popularity and high advertiser demand. On the other hand, niches such as history may not attract as many advertisers, leading to lower earnings potential.
Engagement.
Engagement refers to the level of interaction between the viewers and the YouTuber’s content. Channels with high engagement levels tend to have a higher earning potential since they attract loyal and engaged audiences. This engagement could be in the form of likes, comments, and shares, which the algorithm considers when ranking videos, leading to higher visibility and more revenue.
Location.
Location is also a significant factor that affects the earning potential of a YouTuber. The amount of money that YouTubers make varies depending on the country they are in. For example, YouTubers in the USA tend to make more money on average compared to YouTubers in other countries due to the higher advertiser demand. Advertisers may be willing to pay more for ads in certain geographic regions, leading to higher earnings for YouTubers who have viewers from those regions. Additionally, different countries may have different rates for ad revenue, which can also affect the amount of money a YouTuber earns.
Tips To Know How Much YouTubers Make
Now that you understand the factors that affect the earning potential of YouTubers, here are some tips to know how much YouTubers make.
1. Check Social Blade
Social Blade is a website that allows you to check the estimated earnings of a YouTuber based on their channel statistics such as views, subscribers, and engagement. However, the website only provides estimates and not the exact amount of money a YouTuber makes. For example, Mr. Beast’s estimated annual earnings according to Social Blade is $5.1M to $82.2M.
2. Analyze Advertisements
You can analyze the advertisements that appear on a YouTuber’s video to determine their earning potential. If the ads are from big or high-paying companies, the YouTuber is likely to make more money from them.
3. Use YouTube Calculators.
YouTube calculators can also help you estimate how much a creator makes. These calculators consider the number of views, engagement, and subscribers to provide an estimated earning range for the YouTuber. However, it’s vital to note that these calculators are not always accurate. For example, you can use viewstats.com, a free tool made by Mr. Beast.
4. Research the Industry Average
Researching the industry average for a YouTuber in a similar niche can help you estimate how much money they make. This information can be found by looking at industry reports, speaking with other YouTubers, or joining online forums for content creators.
5. Understand YouTube’s Ad Revenue System
Understanding how YouTube’s ad revenue system works can help you estimate how much money YouTubers make. YouTube pays YouTubers based on the number of views and engagement on their videos. Additionally, the amount of money a YouTuber makes per ad view varies depending on the advertiser’s demand and the location of the viewer.
How Much Do YouTubers Make
Now that you understand the factors affecting the earning potential of a YouTuber and how to estimate their earnings, let’s take a look at how much some of the top YouTubers make. So how much do YouTubers make? It depends on the above factors. Here are the earnings of top YouTubers.
- Jimmy Donaldson (Mr. Beast)- $500,000,000
- Jeffree Star-$200,000,000
- Dude Perfect-$100,000,000
- Logan Paul-$45,000,000
- Tyler Blevins (Ninja)-$40,000,000
- Felix Kjellberg (PiewDiePie)-$40,000,000
- Mark Edward Fischbach (Markiplier)-$35,000,000
1. Jimmy Donaldson (Mr. Beast)- $500,000,000
When it comes to top-earning YouTubers, Jimmy Donaldson, known as Mr. Beast, tops the list with a whopping $500 million in earnings.
Mr. Beast’s success is due to his unique content, which often involves stunts and challenges. His content is known for its creative and sometimes outrageous challenges, such as staying in a haunted hotel for 24 hours, giving away a private island, or tipping waitresses $10,000. These stunts not only entertain but also engage his audience, leading to high levels of interaction and shares, which increase his visibility on the platform.
He also has a massive following, with over 50 million subscribers, making his channel one of the most subscribed channels on YouTube. With such a vast audience, he has a high earning potential.
Further, Mr. Beast’s channel has a high engagement level, with the average views per video reaching the millions. His videos attract thousands of likes, shares, and comments, which the YouTube algorithm favors, leading to high visibility and ad revenue.
2. Jeffree Star-$200,000,000
Jeffree Star, a beauty influencer, comes in second with an estimated $200 million in earnings. Jeffree’s success is due to his makeup line, which has been highly successful, and his collaborations with other major beauty brands.
Jeffree’s channel has over 15 million subscribers, and his videos often attract millions of views. He also has a high level of engagement with his audience, with viewers interacting with his content through likes, comments, and shares.
3. Dude Perfect-$100,000,000
Dude Perfect, a sports entertainment group, comes in third with an estimated $100 million in earnings. Dude Perfect’s success is due to its unique content, which often involves trick shots and stunts. They also have a massive following, with over 57 million subscribers, and their videos have a high engagement level, with viewers often interacting through likes, comments, and shares.
In addition, Dude Perfect has secured major brand collaborations with companies such as Nerf, and their merchandise sales also contribute significantly to their earnings.
4. Logan Paul-$45,000,000
Logan Paul, a controversial YouTuber, comes in fourth with an estimated $45 million in earnings. Logan’s channel has over 22 million subscribers, and his content is known for its outrageous pranks, which often attract millions of views.
However, Logan’s controversial past has led to several controversies and backlash, which have affected his earning potential. Despite this, he continues to have a loyal following and high engagement levels, which contribute to his earnings.
5. Tyler Blevins (Ninja)-$40,000,000
Tyler Blevins, known as Ninja, comes in fifth with about $40 million in earnings. Ninja is a professional gamer and streamer, and his success is due to his skill and talent in playing video games, which attract a massive audience.
Ninja’s channel has over 23 million subscribers, and his videos often attract millions of views. He also has a high level of engagement with his audience; often interacting with his content through likes, comments, and shares.
Additionally, Ninja has secured major brand collaborations with companies such as Adidas and Red Bull, contributing to his earnings. He also earns significant revenue through sponsored content and merchandise sales.
6. Felix Kjellberg (PewDiePie)-$40,000,000
Felix Kjellberg, known as PewDiePie, also earns $40 million in estimations. PewDiePie’s content is known for its humor and gaming commentary, which often attract millions of viewers.
PewDiePie’s channel has over 110 million subscribers and his videos have high levels of engagement, with viewers often interacting through likes, comments, and shares. PewDiePie has secured major brand collaborations with companies such as Microsoft, contributing to his earnings. He also has several brand collaborations and sponsorships, further increasing his earnings potential.
7. Mark Edward Fischbach (Markiplier)-$35,000,000
Mark Edward Fischbach, known as Markiplier, comes in seventh with an estimated $35 million in earnings. Markiplier is a gaming YouTuber, and his channel has over 29 million subscribers.
He is known for his entertaining and humorous commentary on video games, which attract a massive audience. Markiplier’s videos often attract millions of views, and he has a high level of engagement with his viewers. His content is often interactive, with fans able to participate in live streams and even collaborate on games with him.
In addition to his YouTube earnings, Markiplier has also secured major brand collaborations with companies such as Google and Disney. He also has merchandise sales and sponsorships, further increasing his earning potential.
Conclusion
These top-earning YouTubers demonstrate that success on the platform is not limited to a specific genre or type of content. However, there are common factors that contribute to their high earning potential, such as unique and engaging content, a massive following, and high levels of engagement with their audience.
Additionally, securing brand collaborations and merchandise sales also contributes to their earnings. While the earning potential of a YouTuber varies depending on several factors, the success of these top-earning YouTubers demonstrates the potential for significant earnings on the platform.